An elevated brand for an acupuncture practice.
CLIENT
5 Arts Acupuncture is a practice located in St. Albert. They aim to blend acupuncture and esthetic knowledge to provide a holistic approach to cosmetic acupuncture.
View 5 Arts Acupuncture Website >
SCOPE
Brand identity, UI design, Marketing Collateral, Social Media Templates
LOGO EXPLORATION
CHALLENGE
5 Arts Acupuncture was looking for a brand identity that could evolve and grow alongside their business and service offerings. It was important to stay away from any typical imagery associated with acupuncture and refrain from using bright colours that did not match the brand voice and tone.
SOLUTION
The 5 Arts Acupuncture brand utilizes a neutral and relaxing colour palette in combination with geometric pentagons. The use of pentagons throughout the brand represents the five elements found in chinese medicine and acupuncture. A decorative typeface paired with a classic, readable sans serif elevates the brand while maintaining readability and approachability.
The brand was also paired with light background textures that give the brand dimension and variety while maintaining a calm and relaxing tone.
